Interested in a career in advertising but not really sure how it works? Well we have the perfect opportunity to kick start your career.
VCCP, the integrated ad agency behind campaigns such as O2’s ‘Be More Dog’, comparethemarket.com’s ‘Compare the Meerkats’ and Easyjet’s ‘Why not?’ are opening their doors again for week-long summer Ad School at their HQ in London Victoria, and you can apply now.
WHAT IS AD SCHOOL?
During Ad School, you’ll be shown the ropes and learn on the job, kicking off the week with a live pitch brief which you’ll work on in small groups, with the help of agency mentors from loads of different departments.
From Monday to Friday you’ll have access to the agency’s Creative Directors, Executive Planning Directors, Heads of Account Management, the Senior Digital team, our Media wizards and Senior Data Analysts, who will teach you everything you need to know during interactive learning sessions.
Then, the final day will give you a once in a lifetime chance to present your campaign and ideas to a judging panel full of advertising pros and senior members of the agency.
We hope that by the end of your week long experience, you will be filled to the brim with advertising know-how and have a solid grasp of how an integrated agency such as VCCP operates. And then who knows? You might even feel inspired to join us one day.
WHO CAN APPLY?
Ad School is open to anybody between the ages of 18-25 with a keen interest in the advertising industry. You don’t need to have any specific qualifications or experience to be considered, you just need to have a desire to learn, an open-mind and bundles of enthusiasm.
“We actively encourage people from any background to apply,” James Hearn, a Planner from VCCP told us. “Creative agencies thrive off the fact that their employees come from all walks of life – it often leads to much more interesting ideas and more exciting work. For example, I studied geology and my first job was working on an iron ore mine, whereas the guy I sit next to studied flute and was a young musician of the year semi-finalist!”
VCCP London houses almost 700 staff alone, and it is a melting pot of specialists. Some are highly creative, some are more analytical and some are simply brilliant with people. To give you an idea of the kind of skills, knowledge and talents which we look for when we recruit, below, we have detailed just a few of the job roles which make up our award winning team.
HOW TO APPLY?
There are two parts to our application process. First of all, rather than sending us a traditional cover letter, we’d like you to answer these three questions using a maximum of 150 words per question:
- Tell us about your biggest achievement – this could be in the workplace, during your education, or your personal life
- What is it that you hope to gain from attending VCCP’s Ad School?
- We think life is a like a cupboard of biscuits. After all, we smash our way through about 200 packets each week. Trouble is, you never know what you’re going to get. Case in point: The Jammie Dodger. Hard on the outside, but with a soft sugary centre. Tell us what you’d be and why.
Next, tell or show us why you think you deserve a spot at Ad School, in any way you want. You could send us a video, a poem, a short story… the list goes on! We want to use your imagination to show off your talents and stand out from the crowd. Should you not be the creative type, perhaps you could impress us with your numerical skills? The possibilities really are endless. Our only rule is that this must be an original piece of work which has been created by you.
To submit your creative answer, either include a link to a video in your cover letter or add an extra page to your cover letter with your poem, short story etc. included.
Job Roles at VCCP
Discover who works at VCCP before you arrive; have a read of the descriptions below to find out what each role involves and the qualifications needed in case you decide to apply for one further down the line.
Account Handlers demonstrate outstanding creative judgement and, working with the planners and our creative department, take responsibility for the highest standard of creative output possible. Their roles vary depending on the specialism they focus on. For example, our Media Account Managers are required to have more of a numerical head and they will need to be happy using software such as excel on a day-to-day basis. Usually they will have a qualification in something such as Business, Economics or Maths.
Planners have the same natural ability as our account handlers when it comes to communicating with clients and collaborating with our wider agency, but their role is more focused around analysing client data then using the info as a basis for writing tight creative briefs and logical, structured presentations. This type of role would suit someone with a degree (or equivalent) such as Psychology or Economics, or some work experience in a planning department.
Producers focus on specific campaigns and ensure the project is delivered on time and on budget. They are the glue holding each element of the project development together. Much like an account handler they must be natural leaders and communicators, with the ability to soak in detailed and often technical information and then relay it in a way which is easy for others to digest.
Copywriters, Art Directors and Designers are often the most passionate of our workforce. They are the people constantly bringing ideas to the table and challenging the norms of our commercial society. Even at an entry level, we look for people with a strong portfolio of work which gives us a true flavour for someone’s talent. Designers tend to require a relevant qualification, as there is certain software that they will need to be familiar with – even at a junior level – such as the Adobe creative suite.
Analysts and Data Specialists are the people within our team who are at home with numbers, formulas, figures and systems. Whilst traditionally creativity has been at the heart of advertising, we are living in an age whereby data is a key factor in every decision we make. It is essential to us understanding consumer behaviour and therefore carrying out effective work for our clients. Ideally our Analysts and Data specialists will be qualified in areas such as Sciences or Maths.
The Central Team work behind the scenes to make sure that our business runs like clockwork. This team is made up of Finance, Front of House, Legal, Office Support, New Business, PAs, HR & Recruitment and many more! This is a great place for people who love the idea of working the wonderful world of advertising but don’t fancy our other roles on offer.
VCCP has signed up to our GoThinkBig Manifesto, download it here