Love getting creative and addicted to the internet? Well why not combine the two?
We had a super exciting chance for 40 of you to get creative with a brief like no other from O2 together with SBTV - the world-famous online music platform. We want you to make a film with SBTV, called Go Think Big: Headliners, all about reinventing the music industry.
But if you missed the applications to be part of the film in October, you can still get involved! This November we’re holding a panel event with SBTV’s Jamal Edwards and other industry experts – and you’re invited.
In the meantime check out our interview below with SBTV’s Chief Creative Officer, Isaac Densu below, for more tips and insight into life at SBTV…
So Isaac, why do you want young people to work with you on this project?
Go Think Big is a unique programme from O2, and O2 is such a massive player in the music space in terms of how they facilitate all their events at venues across the UK. Music is at the heart of our business so it felt like the first place to start with this brief, was with music. I want young people to help us challenge the establishment in a creative way.
For me, the most interesting thing is that most of media claim that music is dead on television. But I think the generation I’m going to work with will have a different view. They’ve experienced music online and they have access to much more music, but nonetheless it doesn’t mean that music can’t be curated into a tangible experience either online or on TV. MTV was a massive part of my youth and that is still relevant, but things have turned to YouTube. The questions we have for the young people is ‘why do you think this isn’t happening on television in the same way anymore?’
Jamal at work
The ethos of SBTV is very much about creating a platform to let your own voice be heard. So we’re guessing you guys are passionate about this one?
Exactly, yes, that idea is at our core – SBTV was founded ten years ago by entrepreneur Jamal Edwards. I know young people still want to see music online or on television, or in a music show that curates music for them in an interesting way – not like X Factor or Top Of The Pops. The best people to come up with this idea are the young people, and this is a brilliant opportunity to get some of their ideas onto screen in a meaningful way.
Can you tell us what you do at SBTV?
I’m the Chief Creative Officer and I joined three years ago. My background was actually in television, with a stint in digital and I was a commissioner at Channel 4 in 2015. I really enjoyed it. But I thought digital is moving so fast, and urban culture is getting to higher heights..so the best thing I can do with the experience and skill-set I gained, is to contribute back to urban culture in the UK and work somewhere like SBTV.
Why is it important to open up doors for young people looking to work in creative industries?
I want more people of my background to work in a mainstream industry, do stuff they love, and be proud of it. I joined SBTV to bring my experience to it, to drive the platform and grow it, and bring more young people through the door and help them progress and move on up.
We’ve been focused on off-screen talent since I’ve been here – the producers, researchers and talent bookers and directors. We need all those people who keep things flowing. There’s probably a kid sitting in a council estate somewhere in the UK who would be the best talent booker in the UK, not Mary from Devon. I have nothing against the Mary’s… but maybe Jonny from Brixton knows the space and the people, but he’s not getting work experience. SBTV is the perfect space to empower people like that.
Talent at SBTV
What kind of roles can young people get involved with then?
We’ve got a range of roles. With Pre-Production we’ve got everything from casting, to talent booking to the production manager, to researchers to producers, to writers. On Production it’s all about camera people, directors, producers, lighting crew, gaffers, location. In Post-Production, there’s the colourist, editor, loggers (a logger is someone who writes down all the dialogue during shooting). In Marketing,
Any tips for how young people can stand-out when trying to get creative work experience or work for SBTV?
I don’t care too much for your academic experience, but it’s all about your willingness to participate. I am looking for passionate people. If you’re out there trying to take photos or make a film with your mobile phone, or create an exhibition or gallery…I just like to see people doing it for themselves. If you are, I can help you, if you’re not then there’s nothing to work with.
I would say that yes you can still have a niche, but the nature of the industry is changing. The majority of people are becoming multi-faceted because of technology. I think this generation is becoming more self-sufficient and it’s great.