Metro is such a big part of our daily commute we honestly can’t imagine a morning without it, and the man responsible for this is Kenny Campbell. Up until recently he was the editor of the free newspaper and has worked in journalism for 25 years. He’s now switched his attention to PR as the director at Campbell Brown PR, but launching the paper given away to over a million people at train stations across the country taught him a thing or two. So ahead of his GoThinkBig Packed Lunch event on Friday, he shared the five things he learned.
Looking back, joining Metro was the best career decision I ever made. But, at the time, it didn’t seem that way to everyone. I’d accepted a job as Deputy Editor of the Daily Mirror in Scotland and my career was going well, so when my peer group heard I was giving that opportunity up to go and work on a London freesheet, some of them were incredulous. After a decade working my way up on ‘proper’ newspapers, they asked, why on earth was I getting involved with a free title that would inevitably be rubbish and probably wouldn’t survive six months? Crazy idea? You betcha. Good idea? You betcha. Glad I ignored the voices of common sense? Oh, you betcha.
Metro was designed to be read in 20 minutes. Doesn’t sound much but anyone doing that regularly is spending 4-5 days a year reading the paper – and that’s 24-hour days. Never underestimate the value of time, whether it’s 20 minutes with your audience, 30 minutes with the Prime Minister or an evening with your mum and dad.
Whether your beginnings are humble or high class, they are still just your beginnings. I started in a Highland council house and ended up running the country’s third-biggest newspaper. Metro started as a modest little London experiment and ended up as the most successful free daily paper on the entire planet.
As an editor, decisions are what you spend your day with. Bad ones can land you in jail but, as a rule, even bad decisions are better than no decision at all. You need to get stuff done.
Apply here to hear more from Kenny this Friday!
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