Marketing as a career is popular with a range of people for many reasons. It’s a pretty cool concept after all – working out all the different ways in which products and services can appeal to different people, through a variety of mediums, often working with some of the biggest brands in the world. Marketing thrives on innovation and out-there ideas, and it’s a language comprised of both numbers and words. Plus, just about everyone can be marketed to, right?
Although a career in this industry spans many roles (see below), there are tons of different ways to make it in marketing. We’ve spoken to both experts and former apprentices from The Marketing Academy Foundation who have gone on to have exciting marketing careers, and looked at how you could follow in their footsteps…
What is marketing?
Marketing is basically concerned with identifying consumer demand in relation to a product or service, and developing different ways in which consumers can purchase these in the optimum amounts to make your company profitable. As Monster notes “This involves analysing market research, distribution, design of the product, place (i.e. where to sell it), pricing and promotion – also known as the 4 ‘Ps’.”
Taylor Hill is from The Marketing Academy Foundation which is a registered charity that enables young adults from challenging backgrounds start a career in the marketing industries, by providing well-paid 12-month long apprenticeships in the marketing department of top companies. It also helps them get nationally recognised qualifications, mentoring and the opportunity to attend events organised by The Marketing Academy, the founding organisation of the charity. (Side note: we’ve got two amazing placements via The Marketing Academy).
Taylor notes that working in marketing appeals to young people for a variety of reasons. “The jobs are well-paid, with good career prospects across a range of industries and organisations” he told us. “And it is possible to combine an interest in marketing with another passion – i.e. you could be in the marketing department of a charity whose cause you support, or in the marketing department of a sports brand or travel company. Being able to work for brands you enjoy and companies you believe in means the culture of marketing departments and agencies tends to be great fun. You are always trying to find original ideas that capture the public imagination so it’s never repetitive or boring.”
What marketing jobs are out there?
Prospect notes that starting salaries can be varied according to the specific area and level. They state:
- The typical salary range for graduate marketing schemes and entry-level positions, such as digital marketing assistant, is £18,000 to £22,000.
- More experienced digital officers and digital coordinators can expect to earn up to £30,000, with the possibility of this rising to £40,000 in a more senior management role.
- Managing directors or digital directors can earn in excess of £70,000.
Marketing analyst - Average UK salary: £30,846 according to Glassdoor
If you’re good at number-crunching and data, a career as a marketing analyst may be perfect for you. Your job would be basically be to help your company make better informed decisions about their target market whether that’s providing the know-how on what products to sell, who to sell them to, and where. You’ll need to be good at analysing stats as well as large quantities of text, in order to understand and condense relevant information which is often presented to others.
Marketing communications manager - Average UK salary: £40,600 according to Glassdoor
Marketing communications often embodies the more word-heavy, client-facing side of marketing. From PR to writing the promotional literature in advertisements and website copy, to broad marketing strategies and account management, marketing communications covers many disciplines.
SEO specialist - Average UK salary: Prospects notes that starting salaries are around £18k in smaller companies, but can be as high as £28k in an agency, and that the average salary in the UK is £25k.
Search engines and social media have transformed the way in which consumers are engaged and target demographics are reached. As an SEO specialist you’ll identify strategies, techniques and tactics to increase the number of visitors to a website via search engines and social performance and focus on obtaining high-ranking placements in the search results page of search engines. This work may also be referred to as conversion rate/optimisation work, online marketing, or working as a digital account executive.
How to get into the industry
Taylor says you need to be skilled to work in marketing, but there are plenty of things you can learn on the job, so don’t worry if you’re not an SEO whizz right now (phew). “You do need to be literate and numerate but not a maths genius or an artist or writer” he reassured us. “A curiosity about people and their motivation is important and as well as being energetic and determined you need to be interested in and like brands.” Of course you can study marketing at University level, or you can just apply for jobs after you’ve shown a dedication or passion for the industry (perhaps taking on internships, or running a marketing or business club at in your spare time). We spoke to two people from The Marketing Academy Foundation about their apprenticeships via the charity, and what they’re up to now.
Jake Elgar, 21, has gone on to work at iProspect after first working as an apprentice at The Prince’s Trust. “There were so many cool bits of my time as an apprentice” he told us. “I have been to some cool events with some of the biggest names in the industry and working for The Prince’s Trust I got to go to some amazing events with the charity. My highlight from there was that I got to go to Buckingham palace”. Jake’s current role is in the paid social team at iProspect, which he loves. “I raise awareness and drive business to a certain company or product” he explains. “What’s exciting is that paid social is relativity new and that means there is constantly new technology which I can learn and use on our accounts.”
Reece Ramsaroup is another success story from The Marketing Academy Foundation who also worked at The Prince’s Trust as an apprentice. Reece told us he knew he wanted to work in marketing as he’s “naturally a creative person”, but craved stability after first working as a session musician. “I thought how can I be creative and have a steady income? I was drawn to marketing” he explained. After completing his apprenticeship Reece is now “in the early stages of starting my own agency” which means “the steady income has stopped! But I prefer the agency side more” he said.
Marketing is a diverse career path, that can provide lucrative salaries and the thrill of working on global campaigns with big-name brands. If you’re craving a career in the industry, check out our marketing opportunities on the site, as well as apprenticeships from The Marketing Academy Foundation. And remember: everyone can be marketed to!
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