We have it on good authority (i.e. the Trendence School Leaver Barometer 2014) that 66% of you don’t use social media to find out about work, careers and jobs even though 75% of you do use them. It’s time to start putting all that time spent on Twitter, Facebook, Instagram, LinkedIn and Vine to good use by making it a part of your job search, which is why we’ve created a guide so you can find your next work placement, internship, apprenticeship or job!
If you balk at the mere mention of the word ‘LinkedIn’, stop it now! It really isn’t as scary as it sounds. So take a deep breath, sign up and create a profile, then make it look great. This’ll help with your job search in two ways:
- Potential employers will head over to LinkedIn to see if what you’re telling them on your CV adds up and to get a bit more information about you, your experience, and to read any recommendations you may have on there
- You can also use LinkedIn to search for roles (made easier with the new LinkedIn jobs app) in your industry, area and research potential employers when you bag that interview! (Just beware that whenever you look at someone’s profile, they will get a notification telling them so!)
You know what they are and you know they’re usually followed by a celebrity’s name, film or event to get it trending, but do you know they can help you with your job search (check google keywords!) as well? Search for them then watch the job vacancies and industry advice fill your screen! These are the ones we love the most:
Most of us have people with career paths we admire, so what better way to start a connection than by following them on Twitter and Instagram? There’s a good chance they’ll post industry news and relevant job vacancies which is great for you, but they might also just post ‘stuff’ you can respond to. Not all the time (that’s a bit stalkerish) but from time to time if they’ve posted something interesting then you can tweet them and tell them so, or add in your opinion.
These people aren’t hard to find either. Wanna get into magazines? Inside the front cover of every publication there’ll be a list of names of the people behind the publication. Find them on Twitter (check the bio matches the person you want to follow!) and voila!
You should also do the same with businesses you want to work in. Companies should be posting in their chosen tone of voice so from that you can get an idea of what the environment’s like and who they’re aiming themselves at, but most importantly you’ll be able to see the latest job vacancies as soon as they’re posted! Your chosen company will also be posting industry news and recent and upcoming events which you can interact with and use when you get your interview.
When you’ve found the accounts of most interest and use to you, such as GoThinkBig(!), you can set up lists to make your job search more specific. For example, you could have a list entitled ‘Great career advice’ and add GoThinkBig. Then you could have another one for ‘Industry news’ and ‘Career’ and add the relevant feeds to those lists. That way, when you’re sitting down ready to write that CV you can choose your ‘Great career advice’ list, check out the tweets with CV advice and off you go!
Aspiring photographer? Your Instagram better be filled with amazing photos. Wannabe designer? Your Pinterest account should have mood boards! Potential director? Cram your Vine with mini movies you’ve made with your mates! Whatever industry you want to get into a potential employer should be able to see your passion through social networks, especially those who showcase it best. So unless you’re a budding chef, take less pictures of your food and more of your passions. And you never know, if you’re good enough an employer might just find you!
You’ve heard it loads of times before but hear it again: watch what you’re posting on social media. Employers will be looking at your accounts (I do it frequently, FYI) and if they don’t like what they see, you won’t get an interview. On their list of ‘don’t likes’ includes persistent bad language, dodgy photos (you know the ones we mean) spamming, moaning, an unclear biography (if you have a blog you should definitely include it here) and profile pictures that don’t give a professional air. No-one minds too much if your profile pic is of you on holiday; what they do mind is that you’re pouting in your bikini/posing in your trunks and showing off your tan.
They love feeds that have relevant posts, news about the industry you want to get into, your latest blog post and interaction with others though, so it may be time to cover up more and swear less?
Our Multimedia Journalist Amy has Twitter to thank for finding her her current role: “I found my job for GoThinkBig on Twitter, and I really don’t think I would’ve seen it otherwise. I knew GoThinkBig tweeted media opportunities so I was already following them. I also saw the girl who had the job before me tweet out saying she was leaving and her job was being advertised – I followed her as she was a fellow journalist and worked for a company I’d love to work at one day. Twitter isn’t just for chatting to friends and putting up pictures anymore!”
Dan, our Video Web Producer, also found his job on social media. “Whilst I was at uni I arranged a talk with XFM presenter Jo Good for all those involved in student media. During the event she mentioned we should all be on Twitter, networking with people in the industry and keeping an eye out for any opportunities.”
“I joined and a few months later was followed by @UK360. I followed back and saw them tweet something along the lines of “anyone looking for TV work experience contact [producer's email address]“. So I emailed the guy, attaching my CV, and he got back later that day asking if I could start the next week and I was there as a volunteer production assistant on and off for three months!”
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